Industry Coverage - BedOAK Global Ltd

Financial Services

The ability to attract new clients or customers to the services of your financial institution is a daunting task. In most markets the new customers come at the expense of another provider. There is a need to understand what brings customers to one financial institution over another.

Food & Nutrition

A number of emerging trends and issues make the foods and nutrition arena increasingly competitive. BedOAK helps food manufacturers and processors gain insight into how opportunities and risks are shifting for their business.

Healthcare

Healthcare is a controversial topic that affects the general population, governments, researchers, delivery organizations, and healthcare professionals. The issues of major importance facing healthcare today, in addition to the typical concerns for life-threatening illnesses, are the epidemic growth of HIV/AIDS, hypertension and diabetes.

Information Technology

Comparative databases for both customer and employee satisfaction in product and services firms help companies gauge their performance against industry best practices. The key measure of customer satisfaction is the customer's willingness to purchase additional products or services and recommend such products and services to others.

Restaurants & Food Services

Full service restaurants and fast-food establishments are faced with managing tight margins in a highly competitive environment. BedOAK can help you introduce innovative, cost effective techniques for gauging the experience of customers and in the selection of new menu items. The key measure of customer satisfaction is the customers’ willingness to repeat the dining experience and recommend restaurants or food items to others.

Retailing

Retail stores and other product and service firms that deal with consumers are continually faced with competitive pressures to attract and retain customers. The ability to gauge the customers experience is a daunting challenge. Through research, BedOAK helps firms in the introduction of innovative, cost effective techniques for gauging the customer experience and helping retail establishments drive traffic back to their locations.

Telecommunications

As an industry in transition, where the technology changes almost daily, the ability to attract and retain customers is critical to survival. Gauging what customers want and are willing to pay for becomes the focus of most marketing research in this area. The key measure of customer satisfaction used is customer's willingness to continue to pay monthly service fees and recommend the service to others.

Manufacturing

Manufacturers and other industrial businesses often conduct marketing research studies to assess the characteristics and expectations of their customers, who may range from the general public to third party vendors, distributors, wholesalers, and other end-users. BedOAK has the capacity to design and conduct marketing research for manufacturers within industries that may or may not have been surveyed in the past.

Education

BedOAK designs and conducts social and marketing research for educational institutions such as:

Public elementary and secondary schools
Private elementary and secondary schools
Residential treatment and rehabilitation programs for persons with disabilities

Non-Profit Organization

We work with NGOs, charitable foundations, educational institutions, and private, non-profit health and human service organizations. BedOAK can do impact assessment on their programmes and projects and design and conduct research into several social and economic issues at the forefront of their area of activity. Our research involves many diverse populations, an extremely broad array of topics.

Government Department & Agencies

Government agencies and departments often use marketing research firms to assist them in designing and conducting research on topics of critical relevance to the health and welfare of people within their jurisdictions. Many funding sources require that studies be done periodically to assess people's needs, identify service gaps and barriers to access, measure satisfaction with existing services, and track progress toward key goals.

Tourism, Transportation & Hospitality

BedOAK has a strong commitment to the cultural and economic prosperity of Ghana. We design studies that help cultural and other attractions determine how to:

Develop new attractions and identify better ways of presenting existing attractions
Attract new visitors and/or encourage repeat visitation
Identify barriers to visitation, both operational and image-related

Real Estate & Construction

We design and conduct marketing research studies, including market feasibility analyses, for real estate developers, construction firms and contractors, and community and economic development organizations. Our residential clients include developers of both market rate and subsidized housing aimed at the general public and at special populations, such as seniors or people with disabilities.

Media

We design and conduct studies that measures media audiences, including television, radio, and newspapers. Studies on media audience can be narrowed down to specific programmes. Customer perception and satisfaction about the media houses, image and loyalty can be studied. These and many more researches will provide information needed to devise strategies that will sharpen your competitiveness.